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Second Daughter Artisanal Bakery

PHILADELPHIA, PA ✸ 2025

LOGO / IDENTITY / CUSTOM
TYPE / ILLUSTRATION

Rhonda Saltzman, the owner, head baker, and second daughter herself, came to us with a vision to refresh her artisanal bakery brand. The team’s pastries and breads are artworks in their own right; however, Rhonda’s unique talent for combining flora and flour has become the bakery’s signature style. The natural curves of flower stems and the gentle wilting of petals guided me as I crafted custom wordmarks and developed a library of loose illustrations.

CREDITS:
Originating Studio / Mellow Gold Studio LLC
Photography / Rhonda Saltzman, Will Blunt

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← Laney’s Get Down
→ Penny’s Bagels
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