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Penny's bagels

HADDONFIELD, NJ ✸ 2023

LOGO / IDENTITY /
ILLUSTRATION

Penny’s began as a quick, afternoon-long sprint to develop a brand for a bagel shop still in its early stages. Later, I was tasked with expanding the marks into a full-scale identity. This resulted in one of my favorite monograms and some of the most charming illustrated icons. Though minimal in scope, this project demonstrates how simplicity combined with thoughtful design can create a memorable moment.

CREDITS:
Originating Studio / Mellow Gold Studio LLC

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← Second Daughter Artisanal Bakery
→ Philly’s I Voted Sticker
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