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Laney's get down

KANSAS CITY, MO ✸ 2023

IDENTITY / ILLUSTRATION

The team behind concepts like Tin Roof came to our studio in search of a visual identity for their next venture: a lively music venue that also serves up slammin’, farm-fresh fried chicken. They provided us with a logomark, which I was happy to adopt and refine as we leaned into a funky reinterpretation of classic Midwestern charm. As I began sketching spot illustrations, Laney’s quickly took on a distinct, spirited personality. The final identity pairs playful illustration with bold typography and a vibrant color palette, striking the perfect balance between down-home comfort and main-stage energy.

CREDITS:
Originating Studio / Mellow Gold Studio LLC
Photography / Laney's Get Down

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← Blind Cat Beer Co.
→ Second Daughter Artisanal Bakery
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