PHILADELPHIA, PA ✸ 2023
LOGO / IDENTITY /
ILLUSTRATION / SIGNAGE
Breezy’s was a major milestone in my career; not only is it located in my neighborhood, but it was also one of the first brand identities I led independently (with art direction support). It was the perfect project to start with — the owner and chef, Chad Durkin, was incredibly open-minded and fun to collaborate with. We began with the concept of “Easy Breezy,” a nod to both Point Breeze and the deli’s laid-back, welcoming vibe. The client envisioned an effortless experience for customers — a place to grab a smoothie on the way to work, swing by for a fresh, delicious hoagie at lunch, or simply somewhere you could always count on to have local staples in stock.
CREDITS:
Originating Studio / Mellow Gold Studio LLC
Facade Painting / Gibbs Connors of Standard Sign Co.
