CHICAGO, IL ✸ 2023
AVAILABLE IN 15 STATES
IDENTITY / PACKAGING /
ILLUSTRATION / SIGNAGE
Every designer interested in packaging dreams of creating a beer can — I was lucky enough to cross this one off my bucket list. Donna’s owner and founder, Josh Jancewicz, named the beer after his mother, Donna. I set out to capture his description of her spunk and individuality as I illustrated the brand’s mascot. While I studied beer cans from every decade to create the vintage-inspired layout, I can’t take credit for the logo — it was provided by the brand, authentically hand-lettered by a traditional sign painter.
Donna’s Pickle Beer is now the fastest-growing brand to come out of Pilot Project Brewing to date. Seeing Donna on liquor store shelves, side by side with beverage brands I’ve long admired, is a feeling that will never get old.
CREDITS:
Originating Studio / Mellow Gold Studio LLC
Photography / Dustin Genereux, Kylie Long, Erin Roo, Daniel de Oliveira, Pilot Project Brewing
